In the last two years Autogrill strengthened its partnerships with landlords and extended its business through openings in new markets and regions.
The Group's expansion policy in North European airports (high growth areas for the provision of airport catering services in the next few years) which led in 2012 to the early renewal of the concession for the 75 stores managed by HMSHost at the Amsterdam Schiphol airport, also led in 2013 to the assignment of new concessions at the Düsseldorf airport in Germany, in the Eurotunnel railway stations, at the East Midlands airport in the UK and at the Helsinki airport in Finland. Moreover, the concession for the Copenhagen international airport, the main hub in North Europe for passenger traffic, was renewed in advance at the beginning of 2014.
In particular, the catering services provided at the Düsseldorf airport will be inaugurated at the beginning of 2014 and will promote Italy's most renowned wine and food products. At the German airport Autogrill will develop a MottaBistrot Restaurant, an Italian coffee shop enriched for the occasion with a brewery area, and Aperol lounge, a cocktail & tapas bar inaugurated in 2012 in Piazza Duomo in Milan, pursuing a strategy of internationalization of the concepts developed in the different countries in which the Group operates with ad hoc adjustments for different local preferences.
In 2013 Autogrill continued its development strategy in emerging countries through the establishment of partnerships with local players.
Thanks to a joint venture with the main local provider of catering services, the Group will manage over 80 stores in the airports of Vietnam, a country currently showing potential high growth and strategic importance.
In 2013 Autogrill also entered the Russian market. Initially, the Group established an Autogrill Russia Newco for the management of the food&beverage activities at the international airport of Pulkovo of St Petersburg and, subsequently, in partnership with Rosneft (Russia's leading company in the oil & gas sector) for the development of the Acafè brand on the country's highways (see page 44 Autogrill's employee engagement).
"This alliance with Autogrill will bring new expertise to the highly dynamic Vietnamese market and facilitate major investments in the country” Le Hong ThuyTien, Chairman of IPP Group
Moreover, the Group extended operations in Indonesia with 16 new stores at the airports of Bali- Ngurah Rai, Surabaya-Juanda and Balikpapan-Sepinggan.
In the countries in which it has already established operations, the Group is alert to opportunities to further extend concessions. Autogrill inaugurated operations at the international airport of Lauderdale- Hollywood in Florida with a new contract stipulated at the beginning of 2014, for the management of catering services in 25 stores. For the first time, the Group will bring the Starbucks brand to the Fort Lauderdale airport and will propose catering services inspired by Florida's international and multi-ethnic nature.
Partnerships with landlords are handled with attention from every standpoint. To promote relations with the landlords, Autogrill decided to make its expertise and knowledge about the market available to them. For this reason, it has developed an innovative communication tool: “Take A Look” is a newsletter published quarterly (dedicated website and printed posters) and addressed to 250 European landlords, keeping them up to date on current news in the travelling and mobility sectors, highlighting current consumer trends and how Autogrill and HMSHost react in order to always stay ahead of the curve on these issues.
“Autogrill's distinctive aspect is thinking in terms of flows. These people rely on an extensive expertise, they know exactly what should be done in order to profitably manage food&beverage services at the airports. They are very quick and precise, they do not need time to make decisions”. Budi Purnomo, CEO–Taurus Gemilang, Indonesia