The Group is paying more and more attention to the development of sustainable concepts. The opening of the Villoresi Est service station, in January 2013, marked a milestone in the path towards sustainability within Autogrill. Villoresi exemplifies international best practice within the Group in terms of sustainable innovation. It implements a set of virtuous solutions in the store, which can be individually replicated in other stores of the Group’s global network in the future (see page 77 for accessibility and page 87 for environmental innovations).
As regards the product offering, Villoresi Est, with its design of services entirely structured to meet the distinctive characteristics of its customers, offers the opportunity to experience the location at two different speeds:
- a quick experience, dedicated to those who want to keep the stop short and optimize their time;
- and a slower and more laid back experience, designed for travelers who want to enjoy a medium-long break and fully savor the Villoresi offer.
An ideal separation was then accomplished in the location between the “fast” area with a new concept, Spizzico Bar, displaying innovation in its layout and in the offering of Autogrill’s original brand, and the “slow” area, dedicated to catering services, retail and relaxation for all those who want to take their time.
Villoresi Est, the Group’s sustainability flagship
Here, a re-interpretation of the Bar Motta was introduced, as a trait d’union with the city of Milan, and a revisited version of the Ciao restaurant, intended to satisfy new trends and styles in terms of food and diet. For example:
- recipes containing seitan and tofu were added to the menus;
- grilling was added as cooking method for numerous dishes;
- fish products were added;
- customers are given the possibility of ordering dishes based on their needs.
In addition to this, the innovation of “Territori d’Italia”, a new concept featuring typical regional specialties, was also introduced.
In the first half of 2013 a new sustainable best practice for the Group was introduced.
This refers to the concept of the Bistrot, opened at the Milan Central Railway station, which also won the Best Railway Station F&B Offer Award at the FAB Award 2013.
The Milan Bistrot is the result of the collaboration established with the University of Gastronomic Sciences of Pollenzo and features an offering based on a careful selection of wine and food products and recipes from the local traditions (see also page 65). The objective is to develop a pleasant place for travelers to stop, featuring a wellorganized design with an eye to environmental issues, as testified by the choice of recycled and recyclable materials for its design.
Burger Federation is the first concept directly developed at the Group level through a work team, which involved colleagues from different countries, taking landlords' requirements and consumer insights into account. This study provided the opportunity to better comprehend and exploit the Group's international nature for the purpose of devising a concept that will offer high quality burgers from all over the world. The first Burger Federation opening is scheduled for mid-2014 at the Fiumicino airport in Rome. To date, the result of this international study is the Gourmet Burger, presented in Italy, France, Spain and Germany in several stores directly managed by the Group.
With over 300 destinations and more than 45 million passengers every year, the Amsterdam's Schiphol airport ranks 4th in traffic among European hubs. Today, the hub is considered an “airtropolis”, offering a dynamic ambiance with services available round the clock. Through over 70 stores inside the airport, the Autogrill Group also offers passengers products from fair trade circuits, thanks to the new grab and go concept “Fair Taste Cafè”. The range of sustainable products is very broad, including sandwiches prepared with organic ingredients and Fairtrade coffee blends with the Max Havelaar seal of approval. The majority of the products available have at least one of these characteristics: fair trade, organic, local, recyclable or certified by the Rainforest Alliance seal. Moreover, even the materials and furniture at the Fair Taste Cafè are made with recycled materials from nearby: walls, counter tops and tiles with recycled wood, pallets and excavated material, chairs with plastic bottles.
At the Schiphol airport, HMSHost has been offering 100% fair trade coffee blends, tea and chocolate since the beginning of 2012.
With a view to enhancing local production, the “Harvest market” concept was launched at the Dublin and Copenhagen airports. It reproduces a typical urban street market, where travelers can stroll and choose local products: fresh seasonal products like Dutch cheese, organic meat from Spaarnwoude and fruits and vegetables sourced directly from local suppliers. Menus are changed frequently, according to season, always with a strong emphasis on fresh and healthy ingredients and, whenever possible, organic.
At Pearson international airport in Toronto, travelers will have an opportunity to enjoy a culinary experience that reflects the exciting and varied offering of wine and food products of this city, designed to satisfy even the most demanding palates. In collaboration with some of the most renowned chefs in Toronto, HMSHost will transform the Pearson airport in a point of reference for gourmets with the opening of more than a dozen new stores that will replicate a wine and food path through the city, with ethnic restaurants, halal food and traditional recipes.
Not only will Toronto Pearson offer halal meat (a distinctive offering for an airport), but HMSHost is also working on the opening of a store that can offer traditional Jewish food.
To complete the offering, HMSHost added two proprietary brands, The Local and Farmers Market, and the recently developed Barcuterie.
In the United States too, there is growing attention to quality deli products. “Ciao Gourmet Market” offers organic products, certified by Trans Fair USA (a non-profit organization certifying fair trade products in the US) or meeting the specific needs of individuals who eat vegan, gluten-free or fat-free foods. This concept encourages greater engagement and responsibility among customers on social-environmental issues: by buying Ciao products, the consumer supports the “Endangered Species Give Back Program” project to help endangered animal species.
In 2012, Ciao Gourmet Market was adapted to the European context, though still keeping an international flavor, and introduced in Italy.